Capturing Value from Change

Organizations must not only to accept the inevitability of rapid change, but agile enough to embrace and profit from the opportunities that it presents.

To do this, the Project Management that we all know must widen its scope from a simple concern over “How” and “When”. Execution must sit at the table with Strategy and contribute to the discussion of “What” and “Why”. As Larry Bossidy said his bestselling book, Execution:

People think of execution as the tactical side of business. That’s the first big mistake. Tactics are central to execution, but execution is not tactics. Execution is fundamental to strategy and has to shape it. No worthwhile strategy can be planned without taking into account the organizations ability to execute it.

Even once a strategy is put in place; it cannot be a static thing. Strategies must shift, be updated and adapt.

The ongoing partnership and conversation between strategy and execution is crucial if the organization is to adopt strategies that are both achievable and (more importantly) avoid irrelevant results.