Eating My Own Dogfood

To say that a company "eats its own dog food" means that it uses the products that it makes. For example, Microsoft emphasizes the use of its own software products inside the company. "Dogfooding" is a means of conveying the company's confidence in its own products.
-Wikipedia, 12/25/2008

At first, I thought that this blog would be an good way to make sure that I was not off track with what people wanted in the book. But, after some thought, I have come to the conclusion that this blog is actually an important part of the book.

The two major themes proposed for the book are:

1. A large portion of the value demonstrated in the study comes not only from improved execution, but from increased organizational agility powered by the feedback loop between execution and strategy.
2. In order to achieve this value, project management must “fit” the organization's context and goals.

That said, I believe that this blog is important both as a means to trial-balloon individual messages and as a proof point that this agile approach, fit to the PMI community, actually creates value.

It is my hope that people invited to participate in this blog will provide comments that will either improve/redirect what I have written –or- will actually be valuable, in themselves, as a part of the book. I would propose that, in addition to doing interviews with people inside the PMI community, that we take selected blog comments and use them as part of the book’s manuscript as sidebars to the main text.

This would certainly be an interesting way to write a book, but also one that I think is intuitively more likely to produce a more valuable end product.

What do you think?